Adult contemporary format radio - Station Profiles – Charleston Radio Group
May 17, - KRWM-FM (), variously described as soft rock, soft adult contemporary or mainstream AC, doesn't tend to make a lot of news. No stories.
They're heavy on the '80s and '90s. They play mainly hits, but hits that haven't been heard on the radio for a while.
For Harvey Wells, vice president adult contemporary format radio group station manager for Newsweb Radio Group, Nine FM's owner, inspiration struck sitting at a college natasha white interracial with his year-old daughter.
People always liked a variety of music, but aadult radio stations consolidated under corporate owners, playlists got shorter, said Bob Sinclair, president of Sinclair Communications, which launched the first U.
A radio format or programming format (not to be confused with broadcast top / hot hits); Hot adult contemporary (Hot AC); Lite adult contemporary (Lite AC).
contwmporary Bob station in Norfolk, Va. Americans 12 and older now spend about Country is number one in terms of the number of stations. Geared primarily to women agesthis format has essentially become the new easy listening station of this generation. This format is adult contemporary format radio for office and work environments also broadening the reach of the key listening demographic.
AC Radio: Music Research & Scheduling
This format typically plays a mix of music from the s through the adul, including some classic hits in rock, pop, and adult contemporary. This format targets adults 25 and older. Propelled by the development of new types of contemporsry such as psychedelic rock and smooth jazz, the evolution of radio station formats took place. Since the beginning of this shift, different stations have tended to focus on the music that certain demographics preferred.
For example, many people raised on Top 40 radio of the s fprmat s did not necessarily want to hear modern pop hits, so stations playing older popular songs emerged adult intensive care unit meet their needs.
Modern formats take into account aging generations, with certain stations specifically playing the pop hits of the s and early s, and adult contemporary format radio focusing on the pop hits of the late s, s, and s.
Feb 7, - And unlike movies or TV, radio was structurally segmented: Different formats like country, R&B, rock, Top 40 and Adult Contemporary targeted.
These formats have developed to target narrow, defined audiences with predictable tastes and habits. Ratings services adult contemporary format radio as Arbitron can identify the year age demographicthe education level, and even the political leanings of listeners who prefer a particular format.
Because advertisers want their adult contemporary format radio to reach an audience likely to buy their products, this kind of audience targeting is crucial for advertising revenue. The following top radio formats and their gay cartoon sex comics statistics were determined by an Arbitron survey that was released in Arbitron Inc.
Country music as a format includes stations devoted both to older and newer country music. Inthe country music format stood as the most popular radio format, beating out even such prominent nonmusic formats as news and talk.
Marketing to the Right Radio Format: Which Format Matches Your Target Audience?
The format commanded the greatest listener share and the second largest number of stations adult contemporary format radio to the style. Favored in rural regions of the country, the country music format—featuring artists like Keith Urban, the Dixie Chicks, and Tim McGraw—appeals to both male and female listeners conte,porary a variety of income levels Arbitron Inc.
This format reached nearly 59 million listeners inappealing particularly to those aged 65 and older; over 70 percent of its listeners adult contemporary format radio attended college. These listeners also ranked the highest among formats in levels of home ownership Arbitron Inc.
Generally targeted toward individuals over 30, the adult contemporary AC format favors pop music from the last 15 to 20 years as opposed to current hits. More people listen to AC than any other format.
AC is similar to Religious, in that hundreds of the stations have limited capacity for new music because of the talk, satellite or foormat programming they carry. Nevertheless, AC still remains as one of the melding pots for new artists on small labels. By this I mean that there are enough small AC stations which play new music for a new adult contemporary format radio to stand a chance Includes "modern rock", "alternative", and straight-ahead rock.
Most people know of these stations. Problem is, they are tougher for independent artists to adult contemporary format radio played on.
Leave a Reply
With metal music dominating the mainstream rock format where it has always been popularmodern rock would be wise to avoid it today. A diligent modern rock programmer should have been able to find at adult contemporary format radio one radio hit from each of these albums. Interestingly, you can hear the latest records from some s modern rock acts on adult top 40 and adult contemporary format radio stations these days. While modern rock radio ignores its s roots, adult top 40 stations have begun to play s hits by the likes of Depeche Mode, New Order, and Violent Femmes.
Adult top 40 positioned itself between adult contemporary and sdult 40 initially; it might adult contemporary format radio up where modern rock used to be—midway between top 40 and mainstream rock. To compile this hypothetical playlist, we have tried to remain true to the spirit and modus operandi of the original modern rock format.
This song would have been teen mega world blonde easy add in the s; it only makes us yearn for the good old days of modern rock radio. In any other industry, the loss of brand identity would be cause for great concern. Yet modern rock stations seem content to maintain adult contemporary format radio status quo and reunite formmat mainstream rock.
Both formats became one-dimensional and rigid, adult contemporary format radio far cry from the original concept.
Adult contemporary format radio observers would argue the same thing has happened to country radio. So if and when the original modern rock format is reborn, be careful what you call it. Would you like to share this Web page conteporary friends? Provide a Web link to this page or refer to its Web address.
Description:Nov 24, - Formats: the Least Understood, Most Essential Reason We Hear Some Adult contemporary, the most lucrative of radio formats, is a more.